CORAL PREMIERSHIP RUGBY

Following the narrative of England’s top rugby flight, JSC drip fed Coral odds to national betting and sports media throughout the season. Additionally, JSC developed an experiential campaign that took the brand to the fans through the Coral Roadshow. Fans were given the opportunity to have their heroes names pressed onto their shirts, kick for prizes through Coral’s giant inflatable goalposts and kick for cash on the pitch during premier league games!